Indian Cricket League to get 30 minutes on other Zee channels
Essel Group has announced that they would be broadcasting the first 30 minutes of the Indian Cricket League (ICL) matches on all Zee channels.
They are however excluding two of their movie channels (Zee Cinema and Zee Studio) from this plan.
This means that these domestic cricket matches would get telecasted on channels which are watchable in 125 countries around the world.
These matches were originally planned only for their Zee Sports.
Essel Group senior vice president Ashish Kaul said in a statement: “We have decided to put domestic cricket on a bigger platform and plan to make it available to a much wider audience. Zee Network is available in 125 countries and has a subscriber base of over 550 million. We believe this is a landmark decision for domestic cricket.”